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| Source:asc2010.co.za |
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| Source:amicollective.com |
UJ IS BETTER AT ORGANISING OPEN DAY EVENTS
The University of Johannesburg uses events such as the open day to promote the brand of the university and I think that the university is striving to get the learners who would like to further their studies. The marketing communication strategy that the university is using its working because there’s a lot of learners that are coming from high school that are eager to study in the university.
The university is communicating a message to the public to say that it is a caring institution, it offers a choice in one’s career, it answers to questions about study fields, it gives helpful information, and it is also partnering with the communities and encourages the community to be involved in their innovative research.
UJ employs students and trains them to hand out information packages, manage information stands, and be helpful and informative to applicants. This sets the university in a positive light and perceptions that it is helpful and it cares about the education of the country.
The UJ creates perceptions that it provides a somewhat unforgettable varsity life experience to all prospective students interested in furthering their studies. This shows that UJ has a good Public Practitioner because the university is aware of what the public wants and it is striving to meet student’s needs. It is clear that UJ has paid attention to the theory of Environmental Scanning in Public Relations because they’ve identified the needs of their stakeholders and are willing to cater for their needs by providing them with information about the university.
For more info:http://www.uj.ac.za/en/studyatuj/Pages/UJOpenDay.aspx
For more info:http://www.uj.ac.za/en/studyatuj/Pages/UJOpenDay.aspx
Open Days, are special events in an organization and play an important role to grow the business and the revenue, because it focuses on personal selling by making people want to buy in. It also gives prostective customers or stakeholders a chance to find out more about the brand it self, and UJ is one of those organizations that engage in open days and always looking forward to welcome people/its visitors with open hand which shows the efectiveness of communication of UJ...thumbs up
ReplyDeleteTo Miss Exclusive: The Open day that will occur will be an awesome opportunity for Students to get all the guidance they need in terms of which career to take. I also think it will be of great advantage to students who attend.
ReplyDeleteUJ is one of the companies that understand what is a good image.After what it went through early in the year it does not give up to sell its brand instead it is finding ways to bring consumers or customers in.The open day will show how good is UJ as the parents will have a face to face communication with uj staff who will make everything clear to them.
ReplyDeletei think the open day is a good strategy to use because they using personal selling which is one of a good strategy to use to make people interest and want to be part of it and its a great advantage for the Public relations t=student to learn more about their university
ReplyDeleteLoyiso i agree with you and your statement is relavant to my post,the university is doing their level best to get their target audience and UJ is one of the best in terms of hosting open days compared to other universities.
ReplyDeleteMpho you are right when you say its also an advantage to student who attend within the university because it gives a platform to students that are studying public relations and communucation
ReplyDeleteI agree with you Moimane the UJ brand is able to build the image of the university and they are able to come up with a whole lots of strategies so that they can have a good repetition..
ReplyDeleteGrace you are positively right the university is able to sell its brand and the event will be an advantage to public relations students.
ReplyDeleteOpen days are important to all who want to enrol at the University as they get to know more information and they are even guided to make correct choice about the courses they want to study. And definetely is a great strategy that UJ can redeem itself with after what happened on the 10 of January 2012
ReplyDeleteI agree with you Margaret
Deletesome perents cannot afford to send their kids to open days what is being done for those kids
ReplyDelete@Player journal the university visits schools around the townships by so doing that they inform then about the Open Day and the other information that is relevant to the career choices
DeleteDays like these play an important role for the University and is life changing for thousands of students who get to study here.They get to know and see the roles and lifestyles of the vasity life and a chance to choose what they want for themselves by choosing a course that interests them. They get to rcieve all the information they need.
ReplyDeleteopen day is the best strategy as its a way pf marketing to our target audiences
ReplyDeleteI agree with you Shadeline and the university knows its target audience of the brand
DeleteU.J is communicating that it cares about the education of students, as it strives by all means to give all relevant information that covers academic life and leisure.
ReplyDeleteYes Doris i agree with the uj brand knows how to communicate with their target market.
DeleteOpen day is one of the biggest event at UJ.I am very glad that mostly public relation students where choosen to be student marshals on that becuase they know how to build the company's image
ReplyDeleteTrue that Frans the university is giving the platform to public relation students.
Deletewhat a privilage it is for high school children to have those that are coming to get more information to make better career and varty choices for next year
ReplyDeleteYes it is a privvillage to grade 12 learners.
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